When I heard that
someone had a new invention codenamed Ginger, my first thought was
of Chris Evans. Had someone found a way of allowing us all to enjoy
the japes of the redheaded prankster? Perhaps this invention was a
human version of the Tamagotchi pet, and the world about to be overrun
with tiny ginger TV presenters. Or perhaps the inventor of Dolly the
sheep had made a breakthrough in human cloning with a life-size replica
of the TFI presenter.
My second thought
was that Ginger was the much sought after cure for the scourge of
ginger hair, a way of finally getting rid of redheads from the gene
pool. Now this would really be a breakthrough. (And before the ginger
community start writing letters of complaint, remember I am not alone
in my prejudice -- ex-punk rockers the Anti Nowhere League famously
banned ginger-haired people from their gigs and nobody, with the possible
exception of Billie, actually likes Chris Evans.)
So when I saw the first pictures of Ginger/IT I was a little disappointed
to discover it may be nothing more excited than a scooter. Surely
the greatest invention of the 21st century was going to be better
than that? After all, we have far too many scooters in the world already
and those little silver things that everybody from grannies to businessmen
are riding are the most annoying method of transport currently on
the highways.
Speculation about
the Ginger puzzle was frenzied, but most people seemed to agree that
it was some method of transportation. The only other theory I have
heard is that it is some sort of personal central heating device,
but I think this is just wishful thinking, given that it is the middle
of January and very, very cold. And everybody knows that personal
heating has already been invented -- I refer to the 70s adverts with
the glowing kid proving that the only central heating we need on cold
winter days is a bowl of Ready Brek.
The transport
idea seems much more likely and as one of the victims of the appalling
train service we have to endure in the UK at the moment, anything
which ends commuter hell has got to be a good idea for me. The history
of transport invention however has not always been a glowing one.
Remember the Sinclair C5 or those transparant giant hamster wheels
shown off on Tomorrow's World?.
The sketches submitted
with the patent for the device revealed it might be well be another
Tomorrow's World duff, although perhaps a little more exciting than
a scooter -- more like a Stannah Stairlift. The thing that amused
me about these drawings was how unsophisicated they looked considering
this invention was about to change history. They reminded me of sketches
from the 1940s explaining the correct procedure for putting on gasmasks.
(But then I guess Leonardo Da Vinci got a similar response when he
showed his mates his drawings of a prototype helicopter.)
For a tech industry
fed up with bad luck stories, Ginger has been something of a saviour--
renewing a faith in invention which the Internet is currently unable
to muster. And there was no lack of hyperbole about Ginger from an
industry in which hyperbole has become as fashionable as putting a
dot in your name.
According to those
in the know Ginger was life-changing, Ginger was of huge importance
both socially and economically, Ginger would transform cities. It
was, in short, bigger than the World Wide Web. And just to add a peppering
of gravitas to this enormous claim it apparently also had the backing
of high profile tech leaders such as Steve Jobs and Jeff Bezos.
This has to be treated with a good dose of cynicism considering that
very few inventions -- the Internet included -- are recognised as
ground-breaking before they are launched. Go ask Mr Dyson who wanted
to buy his hoover in the early days. Or the man who invented moving
pictures. Or John Logie Baird about the box that stands in the corner
of our living rooms.
Like a fine wine,
inventions take a while to be appreciated and people are just no good
at predicting the future. So almost as famous as inventions themselves
are the people who stuck their necks out to diss them. Remember the
legendary quote on the future of the PC: "I think there is a
world market for maybe five computers," said IBM's chairman Thomas
J Watson somewhat foolishly back in 1947. And the equally daft comment
from US president Rutherford B Hayes, who on seeing the first public
demonstration of Alexander Graham Bell's telephone replied: "It's
an amazing invention but who would ever want to use one?"
So too the Internet
took a good few years to realise its potential, from the academic
world to the ubiquitous technology of today. In fact, when people
finally realised the power of the Web the hype went over the top and
it became impossible for any dotcom, no matter how small and how ill-fitting
the suit on the young man charged with selling it, to mention its
product without banging on about how revolutionary the Internet was
going to be and how dramatically and completely it was going to change
our lives.
As the Internet
has found out to its cost, hype is not always a good thing. The higher
you go, the harder you fall and I personally put at least some of
the blame on the fall from grace of dot-coms on the stupidly high
expectations put on them from the business community.
People just don't
much care for success and seeing Martha Lane Fox and her cronies smugly
proclaiming how great it was working for a dot-com was enough to make
anyone wish a dramatic fall in their share price.
Individuals should
never attempt to be bigger than the invention so Dean Kamen had better
watch out. Although to be fair to him, it was the author of a forecoming
book on the invention that really set the Ginger train off and running.
Poor old Kamen is not quite sure what all the fuss is about and came
out publicly to warn people that his invention was good but not that
good. It is perhaps indicative of the nature of a post-Internet world
that we chose to ignore him and continue to inflate and speculate
wildly about his tech baby.
Nobody wants to
see Dean Kamen fall from grace in such a dramatic way as those enterpreneurs
who climbed aboard the Internet bandwagon. Especially when his invention
hasn't even been made yet. He sounds like a genuinely clever bloke,
who has already given the world two useful inventions -- the portable
insulin pump and a wheelchair capable of climbing stairs. His knack
for ideas has been recognised by the White House which has awarded
him the dubious honour of a National Medal of Technology.
Let's just hope
Kamen's invention is not featured on Tomorrow's World. Now that really
would be the kiss of death.
Compiled
from Zdnet website - Jane
Wakefield